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Greetings,
In this Issue of What’s Now TM in Digital Marketing:
The Top 4 Holiday Marketing Pet Peeves 🌐
Do you become a different marketer during the holiday season? Until holiday season begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and conducted with an innovative spirit. I mean, let’s be honest, you’re really good at this. Then, out of nowhere, the holiday marketing season takes hold. All of those best practices and innovative, creative ideas take a backseat to what needs to be done for the final push before year’s end. We don’t act like ourselves. We send multiple emails daily. We execute a variety of promotional ideas we would never consider in Q2. We try to tailor our messages in ways we aren’t quite ready to do. The result is a marketing tsunami that results in a lot of noise and a bunch of tired marketing professionals.
Share to Facebook | Source: Convince & Convert Blog 🌐 | Back: To Top ⇧
Tags: 
digital marketing, holiday, insights
How to Choose the Right Focus Keyword 🌐
In this, their best-read post of 2019, Yoast SEO explains in illustrated detail how you can choose the right focus keyword for your page or post each and every time. Why should you care? Because regularly adding quality content to your website or blog is a good SEO strategy. Google sees that your website is active because new information is added and you increase the volume of your content. If you have crafted your keyword strategy properly and your content is nicely optimized for the right keywords, adding content will increase your findability. But how do you choose the perfect focus keyword or focus keyphrase?
Share to Facebook | Source: Yoast SEO Blog 🌐 | Back: To Top ⇧
Tags: seo, search engine optimization, focus keyword, focus keyphrase, keyword strategy
What Does Facebook Know About Me? (It’s Scary) 🌐
We get a lot of privacy questions here at the Vault, so we do our very best to maintain a current list of resources on privacy policy practices for all of the major online media channels, but more often than not what clients want more than policy is understanding. In this incredibly well put together article from BroadbandSearch.net they lay out just such a foundation for understanding where and how your data is used across Facebook.
Share to Facebook | Source: Broadband Search Blog 🌐 | Back: To Top ⇧
Tags: facebook, data, privacy, personal information
How Your Small Business Can Benefit from Digital Marketing Today 🌐
Perhaps one of the questions we are asked most often here at the Vault is, “How can my business benefit from digital marketing?” To which we indelibly answer, “Let us count the ways.” In this article from the MailMunch blog they do a fantastic job of laying out 7 of the most effective digital marketing strategies utilized today. Decades ago, a company looking to get its message in front of prospects and customers had to utilize traditional marketing tactics. These methods proved useful at the time. Today, digital marketing is the top choice for businesses around the world. According to a study, global media ad spend is estimated to reach a whopping 53.9% of total media expenditure in 2022. The reason for this is quite simple — the internet has become part of modern life.
Share to Facebook | Source: MailMunch Blog 🌐 | Back: To Top ⇧
Tags: digital marketing, strategy, small business, benefits, insights
The Global State of Digital in 2019 (Stats & Infographics) 🌐
Just a heads up here that you will need to provide both your name and business information in order to receive this report, but we have to tell you, it couldn’t possibly be more worth it. This 221 page infographic masterpiece is worth its weight in digital marketing gold. Or at least we think so anyway. The Hootsuite yearly report is one of the world’s most comprehensive studies on digital trends — read by millions of people in more than 150 countries and widely cited in industry publications such as Business Insider, The Australian, and The Next Web. Guide your digital strategy with essential insights and data from their Digital in 2019 Report. Plus, get access to individual breakdowns by countries too.
Share to Facebook | Source: Hootsuite Resource Library 🌐 | Back: To Top ⇧
Tags: digital marketing, 2019, research, trends, statistics, reports, infographics, insights
Creating Great Instagram Photos (And Why They Get Likes) 🌐
Instagram is responsible for some of the most influential photography trends of the last decade, from old school film filters to the renaissance of black and white and the rise of vertical crops. On the internet, fads seem to come and go in the blink of an eye, but photographers on Instagram always seem to be ahead of the curve. Intentionally or otherwise, they’re at the vanguard of new trends and movements that will eventually find their way into the mainstream. What are the secrets of social media success? Uncover these six simple but essential tips for creating incredible Instagram photos.
Share to Facebook | Source: Shutterstock Blog 🌐 | Back: To Top ⇧
Tags: instagram, photography, social media, trends, insights
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