What’s Now (TM) in Digital Marketing for Monday, December 2, 2019 – Issue 2

A Mind Vault Solutions, Ltd. Publication

About | What’s Now TM is your bi-monthly review of what’s now in Digital Marketing, curated completely by human beings. What’s Now TM brings you the most current news, tips, tricks, tutorials, how-to’s and other resources from leading experts to help you achieve better Digital Marketing results. Learn more today at https://mvsltd.com/whatsnow/ 🌐.

Share | Share this Issue of What’s Now TM on Facebook using this link
http://bit.ly/SHAREWHATSNOW2  Share icon..


Greetings,

In this Issue of What’s Now TM in Digital Marketing:


Why My Friend Became a Grocery Store on Instagram 🌐

Photo of the inside of Instagram headquarters. Instagram has helped blur the lines between personal branding and personal life — such as by encouraging people to turn their profiles into businesses. Instagram began testing hiding public like counts globally on November 14th 2019, after experimenting with the design tweak in several individual markets abroad. People who upload photos and videos will still know how many people liked them — that information just won’t be seen by other users. The experiment is part of a wider shift at social media companies, so far mostly a rhetorical one, away from the metrics it once told people had immense value. Like Instagram head Adam Mosseri, Twitter CEO Jack Dorsey has spoken out about the toxic consequences of overemphasizing statistics like follower and like counts. Twitter also released a beta version of its app earlier this year that puts less prominence on likes and retweets.

Share icon.  Share to Facebook  |  Source:  Wired Magazine  🌐   |   Back:  To Top  ⇧
Tags:  Tag icon.  instagram, like counts, business accounts, demetrication, insights


10 Free Keyword Research Tools (That Aren’t Google Keyword Planner) 🌐

Illustration of a mad scientist forging a key in a lab. Looking to find winning keywords to target but don’t have the budget for paid tools? One solution is to use a tool like Ahrefs’ Keywords Explorer that shows actual search volumes and tons of other SEO metrics. But what if you’re starting out and can’t justify paying for any SEO tools? Here is a breakdown of 10 free keyword tools to help kickstart your SEO with zero investment.

Share icon.  Share to Facebook  |  Source:  ahrefs Blog  🌐   |   Back:  To Top  ⇧
Tags:  Tag icon.  google keyword planner, keyword research, seo, tools, solutions, reports, insights


How to Use Images to Increase Search Visibility and Get More Clicks 🌐

Illustration of a marketing professional sitting atop a number of mobile devices. Is your content ready for the increasingly visual results on search? As Google shifts emphasis to mobile search, visibility is crucial. More and more, search results feature an image along with the meta description. How can you use images to build organic visibility? Here is what you need to know.

Share icon.  Share to Facebook  |  Source:  Content Marketing Institute  🌐   |   Back:  To Top  ⇧
Tags:  Tag icon.  images, search, organic, visibility, seo, featured snippets, insights


Want to Buy Instagram Followers? Here’s What Happens When You Do 🌐

Illustration of a girl looking at an Instagram heart on her phone while standing next to a calendar and a dollar sign. Everyone buys Instagram followers, it seems like. In August 2019, the Institute of Contemporary Music Performance ran a long list of famous people through an Instagram audit, and it turns out that everyone from Ellen to Taylor to Ariana has an outrageous percentage of fake Instagram followers — 49% fake, 46%, and 46%, respectively. The idea that you must have a certain number of followers to be taken seriously — especially as you get your brand up and running — has been floating around for years. Vanity metrics are all about appearances, after all. And we know how much work it takes to get real Instagram followers. Shortcuts can be tempting. But we wanted to test this particular shortcut out for ourselves.

Share icon.  Share to Facebook  |  Source:  Hootsuite Blog  🌐   |   Back:  To Top  ⇧
Tags:  Tag icon.  instagram, followers, insights


Driving Traffic but No Sales? Here’s How to Diagnose and Improve Your Store 🌐

Illustration of a store owner opening up the hood of their store to reveal the workings underneath. In an online store’s early days, it’s not uncommon to draw hundreds, even thousands of visitors, but for some reason… no sales. Assuming you’re driving the right traffic, figuring out exactly what is stopping these potential customers from making a purchase can feel like solving a mystery with few clues. There are a number of factors that play a part in a customer’s decision to make a purchase, from details as small as the color of your “Buy Now” button to choices as big as the way you weave your brand story.

Share icon.  Share to Facebook  |  Source:  Shopify Blog  🌐   |   Back:  To Top  ⇧
Tags:  Tag icon.  ecommerce, online store, visitors, traffic, sales, shopping, experience, diagnosis


A 7-Point Plan for More Shareable Content 🌐

Abstract copy symbol. Content marketing is a beautiful thing — a great way to build an audience and grow your business. That’s if your content is actually getting found by the folks who might buy your product or service. Most of us would love to have more people reading, listening to, and watching our content. And one of the smartest things you can do for your content is to make it easier and more fun to share. Even better, as long as you’re starting with high-quality work, you can do it without spending a lot of time or money.

Share icon.  Share to Facebook  |  Source:  CopyBlogger  🌐   |   Back:  To Top  ⇧
Tags:  Tag icon.  content marketing, content marketing strategy, social media marketing, sharing


Creating Images that Accurately Represent Disabilities 🌐

Photo of an athletic woman with a prosthetic leg kneeling down at the beach. In most stock marketplaces, Shutterstock included, images of people with disabilities are often inaccurately represented. It can be difficult for customers to source images that show an authentic approach to photographing people with disabilities. Images of people with disabilities in everyday situations can be difficult to come by. In most of what we see, images of people with disabilities are depicted in an “overcoming” sense of accomplishment, like people are in a constant battle to defeat the odds. With those images, people with disabilities are featured in superhero poses, and a “We can do it” attitude with no other emotions present. In the United States alone, 61 million adults are living with a disability. That’s 26% of the population. We need our marketplace to visually represent authentic lifestyle moments featuring people with disabilities. And together, we need to work with our photographers, videographers, and illustrators around the world to create and share more representative imagery.

Share icon.  Share to Facebook  |  Source:  Shutterstock Blog  🌐   |   Back:  To Top  ⇧
Tags:  Tag icon.  stock photography, disability, imagery, representation, insights


It’s Content and It’s Links – Are We Making SEO Too Complicated? 🌐

Illustration of several toy blocks tacked together. Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its search algorithm. So why do we seem to overcomplicate SEO by chasing new trends and tactics, overreacting to fluctuations in rankings, and obsessing over the length of our title tags? SEO is simple — it’s content and it’s links.

Share icon.  Share to Facebook  |  Source:  Moz Blog  🌐   |   Back:  To Top  ⇧
Tags:  Tag icon.  seo, google, rankbrain, content, backlinks, insights


Subscription and Publication Information


➜ About:

What’s Now TM is your bi-monthly review of what’s now in Digital Marketing, curated completely by human beings. What’s Now TM brings you the most current news, tips, tricks, tutorials, how-to’s and other resources from leading experts to help you achieve better Digital Marketing results. Learn more today at https://mvsltd.com/whatsnow/ 🌐.

Don’t have time to peruse all of the top digital marketing blogs for updates and inspiration all the time? Neither did we. That’s how What’s Now TM was born. So from now on, let us bring the news to you. Sign up today and stay on top of What’s Now TM in Digital Marketing.

What’s Now TM is a Mind Vault Solutions, Ltd. 🌐 Publication.

Mind Vault Solutions, Ltd. is a new media marketing and design firm that provides professionally outsourced marketing administration services to businesses and organizations on an as-needed basis. Learn more today at https://mvsltd.com/ 🌐.

➜ Subscribe:

If you, a friend or colleague wish to receive What’s Now TM please use or pass along our sign-up link at http://bit.ly/GETWHATSNOW 🌐.

You can also subscribe to receive What’s Now TM at https://mvsltd.com/whatsnow/ 🌐 or by (SMS) texting “WHATSNOW” to 22828 today to get started.

Each of these methods will provide you with an accessibly friendly and secure medium through which you can subscribe to our mailing list. Just enter your email address, click or tap send, and begin receiving What’s Now TM today. It’s that easy.

➜ Unsubscribe:

What’s Now TM utilizes industry-standard SafeUnsubscribe TM technology which allows any subscriber to instantly unsubscribe from this publication at their sole discretion. All Mind Vault Solutions, Ltd. Publications are 100% CAN-SPAM compliant. To unsubscribe from this publication simply locate the link located at the bottom of every email we send you titled SafeUnsubscribe TM.

➜ Deliverability / Spam Filter:

To ensure deliverability please be certain to add the following two email addresses to your Address Book, Email Contact List, Trusted Sender’s List, and/or Safe Sender’s List today: whatsnow@mvsltd.com ✉ and whatsnow@mvsltd.ccsend.com ✉.

➜ Release Schedule:

Twice a month. What’s Now TM is released via email ✉, Facebook 🌐, Twitter 🌐 and LinkedIn 🌐 at 6:00 AM EST on the 1st and 3rd Monday of each month.

➜ Web:

Learn everything you might want to know about What’s Now TM and Mind Vault Solutions, Ltd. online today at https://mvsltd.com/whatsnow/ 🌐.

➜ Accessibility (Sighted):

Both on the web and in your email What’s Now TM utilizes a 100% device-responsive format, allowing you to stay on top of What’s Now TM in Digital Marketing from any device you choose.

➜ Accessibility (Unsighted):

Both on the web and in your email What’s Now TM utilizes a 100% accessibly-friendly format which describes all images and controls in detail. If you should find that the format of any single piece of information contained within this publication prevents you from accessing that information in any way, simply contact us today and we will remedy your issue immediately.

➜ What’s Now TM Archive:

Missed an issue? You’ll find an archive of all past issues at:
https://mvsltd.com/whatsnow#archive 🌐.

➜ Facebook:

Are you on Facebook? If you are, Like or Follow us today at https://www.facebook.com/mvsltd/ 🌐 to begin receiving What’s Now TM as part of your Facebook News Feed.

➜ Twitter:

Follow Mind Vault Solutions, Ltd. on Twitter today (@mvsltd) or online at https://www.twitter.com/mvsltd 🌐 to begin receiving What’s Now TM as part of your Twitter News Feed.

➜ Instagram:

Follow Mind Vault Solutions, Ltd. on Instagram today (@mvsltd) or online at https://www.instagram.com/mvsltd/ 🌐.

➜ LinkedIn:

Follow Mind Vault Solutions, Ltd. on LinkedIn today at https://www.linkedin.com/mvsltd 🌐 to begin receiving What’s Now TM as part of your LinkedIn News Feed.

➜ YouTube:

Follow Mind Vault Solutions, Ltd. on YouTube today at https://www.youtube.com/channel/UCyvsxynJwtghYcVVmmGhOoQ 🌐.

 

The Mind Vault Solutions, Ltd. logo sits to the left of an illustration of several digital marketing professionals at work.


Information provided by:
Mind Vault Solutions, Ltd.
1420 Golden Gate Blvd
Mayfield Heights, Ohio 44124
 Google Maps icon.
Toll Free: (855) 578-6660
https://mvsltd.com/ 🌐


Related:

What’s Now (TM) in Digital Marketing

About the Author Aaron Di Blasi

Project Management Professional specializing in content marketing and media management. Owner of Mind Vault Solutions, Ltd.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Call Us
Back To Top