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About | What’s Now TM is your bi-weekly review of what’s now in Digital Marketing, curated completely by human beings. What’s Now TM brings you the most current news, tips, tutorials, how-to’s and other resources from leading experts to help you achieve better Digital Marketing results. Learn more today at https://mvsltd.com/whatsnow/ 🌐.
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In this Issue of What’s Now TM in Digital Marketing:
Illustration has come a long way from simply denoting sketching on paper. New and evolving tools mean artists can work more quickly and continually experiment with illustration styles—and this means the future of illustration is bright and getting brighter. In this fully illustrated, video narrated post, Envato tackles the question “So what’s the state of illustration design heading into 2020?” You’ll definitely want to feast your eyes, and your workflow, on these insights.
Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. It is also like striking gold in that there are no guaranteed ways to make it happen. But with some hard work, keen-eyed strategy, and gritty perseverance, your odds of success go way up. (That said, getting on the Instagram Explore page is not like striking gold in that you do not get to ride your trusty pony naked and laughing through the streets of San Francisco.) In this article, we’ll outline the what, the why, and the how of your journey to Easy Street (a.k.a. the closest thing to free reach and engagement an Instagram brand can get).
I recently got a call from the new part-time marketing manager of a community arts center. She told me she was willing to learn how to manage their email marketing program but was concerned that there was more that she should be doing. “We send out emails and have a website,” she told me, “but I’m not sure we’re doing everything we can to let people know about our programs.” Wouldn’t it be great to know exactly how you should be investing your marketing resources? And what do we mean when we say “marketing”? If you’ve struggled with these questions or felt overwhelmed juggling all of your nonprofit’s online marketing efforts, you’re not alone. Let this guide help you to make sense of online marketing for non-profits.
Artificial intelligence already plays a role in your content marketing. (Think Google’s machine-learning system RankBrain.) Why not be more intentional about using it? It can help you improve your content marketing strategy by helping make sense of the huge amount of data available to take more effective necessary actions. It also can help with your content marketing tactics. Check out these six AI tools to help you be smarter in your content marketing.
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. At Help Scout we believe the problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but color psychology in marketing and branding is typically represented in splashy infographics that rarely go beyond See ‘n Say levels of coverage. These surface-level discussions leave us unequipped to make smart decisions about how to use the color spectrum to convey the right message with our marketing and branding. So why is such a potentially colorful conversation so unwaveringly shallow?
What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask?
Explore this roundup of 30 of the best, freshest, and most motivational Instagram accounts for unique design inspiration. It’s the best time of the year to refresh or add new life to your Instagram feed. While we’re all turning over new leaves, looking to a new year of acquiring skills and adding new styles to our repertoire, it’s a great idea to take advantage of this time of refreshening by adding new voices and friends to your stable.
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