A Mind Vault Solutions, Ltd. Publication
About | What’s Now TM is your bi-weekly review of what’s now in Digital Marketing, curated completely by human beings. What’s Now TM brings you the most current news, tips, tutorials, how-to’s and other resources from leading experts to help you achieve better Digital Marketing results. Learn more today at https://mvsltd.com/whatsnow/ 🌐.
Share | Share this Issue of What’s Now TM on Facebook using this link
In this Issue of What’s Now TM in Digital Marketing:
What To Do If Your Facebook Account Gets Hacked (Video). And How To Prevent It From Ever Happening Again. 🌐
In this video directly from their official YouTube Channel Facebook tells you in just 1 minute and 8 seconds “What to do if your Facebook account gets hacked.” And if this particular item interests you, we would like to recommend reading up on Two-Factor Authentication as soon as you are able. With 2FA in place, hacked accounts become a thing of the past.
A new study examines how platforms talk about people who break their rules —sportily, morally, and sometimes hypocritically. To succeed on social media, you must hustle. Journalists and advertisers cleave to search engine optimized keywords, and make byzantine calculations that determine when, exactly, their articles or clients are most likely to break through the clutter and win the algorithmic lottery. Online creators and influencers, whether they’re on Facebook or Instagram or YouTube or Twitter, are no different. In fact, they may be more algorithm-obsessed. Entreaties for likes and retweets and follow-backs and to “smash that subscribe button” are now so universal and frequent that they’re beginning to sound like tics. The reason for influencers’ begging, if they give one, is always the same: the algorithm.
I believe it will be obvious to anyone that has been around Digital Marketing for even a short while that the answer to this question often changes depending upon who’s answering it. Since we here at the Vault have the luxury of approaching this question from a neutral position we can tell you this with confidence. Yes you should. But precisely how you do so will determine the success of your approach. In this video from their official YouTube Channel Hootsuite outlines in just 3 minutes and 6 seconds just such an approach, as they explain “Why You Should Pay to Promote Content.”
The nature of stock imagery is changing, or more specifically, getting weirder. According to Google, search interest for “weird stock photos” has more than doubled in the past five years — growing faster than perennial favorites such as “business stock photos” or “stock photos of people.” Whereas a decade ago, an office worker smiling and holding a cup of coffee might have been perfect for a corporate website, today that won’t sell your product or service. With people posting their day-to-day life on social media more than ever before, authenticity reigns supreme. Consumers are also becoming increasingly disengaged from generic advertisements and are seeking a more personalized experience in their interactions with brands.
Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer ‘neat,’ it’s non-negotiable. Whether you’re running a business account, a creator account, or you’re building up your brand on the regular, using an Instagram scheduler is one of the best ways to reclaim your time and creativity. In this post we’ll take you through the steps and best practices for all three types of Instagram accounts, so you can turn your attention to what matters.
What once was old can always be new again, and that includes your content. Here’s what you need to know about repurposing content safely. Takeaways: (A) Repurposing is great for both your bottom line and your content’s visibility. (B) Penalties for repurposing content don’t work quite how you think, and that’s a good thing. (C) Focus on adding value when repurposing old content, and your audiences won’t get bored.
In the weeks leading up to the holidays, eCommerce sales hit their peaks. Between November 2018 and the end of the year, a massive $126 billion was spent online. Given the massive influx of digital shoppers during this lucrative time of year, it is vital for eCommerce store owners to prepare their sites to handle exponentially more traffic than what they receive during the rest of the year. If a digital store doesn’t run smoothly, it’s sure to spell trouble for that brand’s sales and reputation.
In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets. In 2015, Dove released a campaign that celebrated women, rather than showcasing their deodorant or body wash. The tactic used in these campaigns is called “reverse positioning.” It’s a unique marketing strategy that emulates this quote coined by marketing cartoonist Tom Fishburne: “The best marketing doesn’t feel like marketing.” So, what goes into reverse marketing, and why does it work?
We get this question quite a bit here at the Vault. And I believe the reason we continue to get this question is because its answer wholly depends upon your specific business model. That said, our general recommendation is, except in fringe cases, that both email marketing and blogging together will provide you with marketing benefits that neither could by itself. You want your marketing to be an ecosystem, with each strategy equally feeding off of and assisting the next. So we’ll be covering both of these methods. In detail. For this round of discussion we begin with an article from WordPress.com which sums up the Top 3 general benefits of blogging quite nicely.
Fall marks the beginning of a quarter-long marketing push for many brands. The holidays are just around the corner and it’s prime time to start spreading a little seasonal love to subscribers before the onslaught of holiday promotions and specials. We’ve seen a plethora of fall and Halloween-themed emails come across our inboxes over the last month. Here are some of our favorites from brands with the best email subject lines!
Subscription and Publication Information
What’s Now TM is your bi-weekly review of what’s now in Digital Marketing, curated completely by human beings. What’s Now TM brings you the most current news, tips, tutorials, how-to’s and other resources from leading experts to help you achieve better Digital Marketing results. Learn more today at https://mvsltd.com/whatsnow/ 🌐.
Don’t have time to peruse all of the top digital marketing blogs for updates and inspiration all the time? Neither did we. That’s how What’s Now TM was born. So from now on, let us bring the news to you. Sign up today and stay on top of What’s Now TM in Digital Marketing.
What’s Now TM is a Mind Vault Solutions, Ltd. 🌐 Publication.
Mind Vault Solutions, Ltd. is a new media marketing and design firm that provides professionally outsourced marketing administration services to businesses and organizations on an as-needed basis. Learn more today at https://mvsltd.com/ 🌐.
If you, a friend or colleague wish to receive What’s Now TM please use or pass along our sign-up link at http://bit.ly/GETWHATSNOW 🌐.
You can also subscribe to receive What’s Now TM at https://mvsltd.com/whatsnow/ 🌐 or by (SMS) texting “WHATSNOW” to 22828 today to get started.
Each of these methods will provide you with an accessibly friendly and secure medium through which you can subscribe to our mailing list. Just enter your email address, click or tap send, and begin receiving What’s Now TM today. It’s that easy.
What’s Now TM utilizes industry-standard SafeUnsubscribe TM technology which allows any subscriber to instantly unsubscribe from this publication at their sole discretion. All Mind Vault Solutions, Ltd. Publications are 100% CAN-SPAM compliant. To unsubscribe from this publication simply locate the link located at the bottom of every email we send you titled SafeUnsubscribe TM.
➜ Deliverability / Spam Filter:
To ensure deliverability please be certain to add the following two email addresses to your Address Book, Email Contact List, Trusted Sender’s List, and/or Safe Sender’s List today: firstname.lastname@example.org ✉ and email@example.com ✉.
➜ Release Schedule:
Learn everything you might want to know about What’s Now TM and Mind Vault Solutions, Ltd. online today at https://mvsltd.com/whatsnow/ 🌐.
➜ Accessibility (Sighted):
Both on the web and in your email What’s Now TM utilizes a 100% device-responsive format, allowing you to stay on top of What’s Now TM in Digital Marketing from any device you choose.
➜ Accessibility (Unsighted):
Both on the web and in your email What’s Now TM utilizes a 100% accessibly-friendly format which describes all images and controls in detail. If you should find that the format of any single piece of information contained within this publication prevents you from accessing that information in any way, simply contact us today and we will remedy your issue immediately.
➜ What’s Now TM Archive:
Missed an issue? You’ll find an archive of all past issues at:
Are you on Facebook? If you are, Like or Follow us today at https://www.facebook.com/mvsltd/ 🌐 to begin receiving What’s Now TM as part of your Facebook News Feed.
Follow Mind Vault Solutions, Ltd. on LinkedIn today at https://www.linkedin.com/mvsltd 🌐 to begin receiving What’s Now TM as part of your LinkedIn News Feed.
Follow Mind Vault Solutions, Ltd. on YouTube today at https://www.youtube.com/channel/UCyvsxynJwtghYcVVmmGhOoQ 🌐.
Information provided by:
Mind Vault Solutions, Ltd.
1420 Golden Gate Blvd
Mayfield Heights, Ohio 44124
Toll Free: (855) 578-6660 ☎