Goode Investment Management, Inc. (http://www.googeonvestmentmanagement.com/), founded in 1999, first came to Mind Vault Solutions, Ltd. (https://mvsltd.com/) by way of referral to design and develop one of their very first websites back in 2004.
Goode Investment Management, Inc. is an investment management firm dedicated exclusively to meeting the fixed income, stable value and money market management needs of their clients.
Their President and CEO, Bruce T. Goode, brings more than thirty years of financial market experience to the table, and manages assets with an unswerving commitment to the highest standards.
And it was these very same standards that Bruce held us to in designing his firm’s website. All 3 of them so far.
Why 3? Because times change, and with them so too do design standards. To say nothing of web technology itself, which is always inching ever forward. While consistent updates can keep your website current, advances in technology and design, along with re-branding, often precipitate the need for a complete refresh.
In our experience here at the Vault, clients rarely wish to hear this. Which is understandable, because a brand refresh carries additional cost, and provides no measurable ROI (Return on Investment). Not exactly an easy sale.
The truth however is that design has great overall effect on ROI, albeit in ways that we are only just now beginning to accurately measure. “Right now, maintaining a current design aesthetic is definitely something that the client has to believe in coming to the table,” said Aaron Di Blasi, Project Management Professional for Mind Vault Solutions, Ltd. “I’ve never personally seen a client sold on the idea who was opposed to it sitting down.”
Therefore, as testimonial to this advice, we would like to offer the following design visuals to illustrate just how the Goode Investment Management, Inc. website, and brand, have evolved over time to keep pace not just with advancing technology, but also with advancing design standards:
Below is a screen shot of the Goode Investment Management, Inc. Website Design (#1) completed circa 2004:
Below is a screen shot of the Goode Investment Management, Inc. Website Design (#2) completed circa 2011:
Below is a screen shot of the Goode Investment Management, Inc. Website Design (#3) completed May 1st 2019:
For this final design (#3) you can click on the screen shot itself to visit the current Goode Investment Management, Inc. website at http://www.goodeinvestmentmanagement.com/.
And so… the moral of the testimonial? Don’t be afraid to redesign. And often.
It is our sincerest hope that this testimonial encourages you to take the leap when it’s time.
If you have additional questions about your own website, please don’t hesitate to contact us (https://mvsltd.com/contact-us/) today.